What is this standard about?
It sets out a structured approach to implementing service excellence in order to deliver outstanding experiences, exceed customer expectations and achieve customer delight.
Who is this standard for?
- All organizations delivering a service
- All commercial organizations, public services and not for profit companies
Why should you use this standard?
Building long-lasting relationships by providing outstanding service and a strong emotional connection with customers has become an important strategic direction for successful companies to take. It is an essential tool for any customer facing organization wanting to go the extra mile – a reputation for service excellence remains an important source of new customers.
This PAS gives guidelines for following a structured approach to delighting customers. Providing outstanding customer experiences through individual and surprising service, resulting in delighted customers, will lead to customer loyalty and improved business success.